Etsy has introduced tougher restrictions on AI-generated products and automated listings, but questions remain about how far the changes will go in protecting original creative work. The online marketplace has banned AI-generated patterns, recipes and instructions, restricted automated listings and required sellers to include at least one unedited product photograph, subject to certain exceptions. Related Article Block Placeholder Article ID: 345985 The changes, announced on October 22, aim to strengthen marketplace authenticity, although AI-generated artwork remains permitted under certain conditions. For small businesses, the rules could mean changes to how products are created, photographed and listed, while offering greater protection against certain AI-generated competitors. Bellarine Peninsula artist and designer Amy Gibbs said she has found copies of her artwork on Temu and AliExpress.