Marketplace & Seller Ecosystem
TikTok Shop

Exclusive: TikTok Shop launches a paid premium tier for 1M of its top US shoppers

TikTok Shop has officially launched a paid membership pilot in the U.S. called TikTok Shop Plus in time for the competitive holiday season. Over the weekend, TikTok Shop began offering the service to more...
modernretail.co
November 9, 2026
5
Julia Waldow
Exclusive: TikTok Shop launches a paid premium tier for 1M of its top US shoppers
WHAT HAPPENED
Over the weekend, TikTok Shop began offering the service to more than 1 million people it has identified as its most loyal U.S. TikTok Shop Plus costs $9.99 a month after a 30-day free trial, according to TikTok Shop. It includes perks such as expanded free shipping, exclusive discounts, coupon bundles and instant refunds. Business Insider first reported that TikTok Shop was testing a version of the program in July. “TikTok Shop Plus is currently being piloted with an expanding group of eligible U.S.
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