WHAT HAPPENED
NWB Finland Oy has announced that its premium water brand, AINA Natural Water, is coming soon to Walmart.com, expanding the Finnish company’s presence in the U.S. The move follows thecompany’s plans to bring AINA to OneLavi.com, a marketplace for health, wellness and lifestyle products, as part of its initial U.S. The Walmart.com availability represents another step in NWB Finland Oy’s strategy to introduce AINA to American consumers through established online platforms. “Walmart.com represents another important opportunity to introduce AINA Natural Water to American consumers,” said Marita Weiman, Quality Assurance Manager at NWB Finland Oy. Unlike many premium water brands that rely primarily on individual plastic bottles, AINA is packaged in 5-liter and 10-liter bag-in-box formats designed for convenient everyday use while requiring substantially less plastic than comparable volumes packaged in individual bottles.
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