The first Amazon frictionless stores in Wales, named Now in a Minute, have gone live at Principality Stadium in Cardiff. Developed in partnership with hospitality partner Aramark UK, the stores made their debut at the FA Community Shield on Sunday, 16th August. Tapping Amazon’s Just Walk Out technology , customers tap their payment card to enter, pick up what they want and leave. Sensors automatically identify the items selected and process payment, removing the need to queue at a traditional till. The stores will stock a selection of popular matchday favourites, including confectionery, pies, soft drinks and alcoholic beverages.