-%}{{block. settings. label}}{%-endcase-%}{%-endfor-%} {%schema%}{ Commerce platforms and content platforms solve different business problems, but the frontend problems are the same ones: where does the data come from, who controls the layout, and how do you keep the UI from depending on a vendor's response shape? Two ways to build on Shopify Before writing any code, the first decision is the approach. A Hydrogen storefront is a custom React app built on React Router, talking to the Storefront API and deployed to Oxygen, Shopify's edge hosting. A theme is often the right answer when editors need control and the design fits the model.