The first major logistics decision that many ecommerce sellers face is relatively easy to answer on the surface: Dropship or keep inventory and rely on a fulfillment process? Dropshipping typically involves selling products without having to store any yourself. The supplier will directly send the product to the customer when a customer places an order. Traditional ecommerce fulfillment typically involves the following: You purchase or manufacture products, keep them in your own fulfillment center or warehouse, and order fulfillment comes from your inventory. The decision is dependent upon the current stage of your enterprise and the brand you’re looking to establish.