A small India pilot — some users, threeproductcategories, one Buy button — exposes a structural split at the center of agentic commerce: ranking and transactability are now two separate gates, and only one of them can be earned. What Happened TechCrunch reported on 26 September 2026 — this is not a Google or Flipkart announcement — that Google has begun an early test in India where select users see a Buy button on Flipkartproductlistings inside Gemini and AI Mode. Tapping it takes the user directly into Flipkart’s checkout flow without leaving the AI interface. The scope is deliberately small: some users, threeproductcategories, with a broader rollout planned for later in October. Amazon listings appeared on the same surface — same interface, same query, same result page — but without any direct purchase option.