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Google Shopping Product Title Length vs the Shopify Character Limit, and How to Fix It in Bulk

The Shopify product title character limit is 255, but the Google Shopping title length that actually shows is much shorter: Merchant Center accepts up to 150 characters, and shoppers usually see only the. . .
dev.to
October 8, 2026
7
@mantasvaitkunas
Google Shopping Product Title Length vs the Shopify Character Limit, and How to Fix It in Bulk
WHAT HAPPENED
sSEO keywords guidecaps it at 70 characters and recommends staying at 60. Google Shopping: Google t fit belong in the description and product attributes. What an overlong title looks like Here ve figured out that what looks good on a product page doesn s 2025 policy specifically bans characters like !, $, ?, _, {, } and ^ unless they ll start strong, get through maybe 40 titles, and then other priorities take over. The rest of your catalog stays broken. That
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