WHAT HAPPENED
The Anaheim firm spent years fighting counterfeits of its signature Jack Rack key holders across marketplaces. The firm now spends less time policing knockoffs and more time building the business Mike Stricklin and Dan Jacobs The Jack Rack, a key holder shaped like a guitar amp, is Pluginz’s flagship product. You hang your keys off it on plugs, the way you’d run a cable into a real amplifier. The front panel can be customized to carry licensed art from bands and gear brands, from Slayer to Marshall, and the same official licensing runs through the rest of the catalog, including guitar-pick-shaped clocks and desk organizers built like miniature amps. Founders Dan Jacobs and Mike Stricklin spent years policing knockoffs across every marketplace they sold on.
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