Learn what it means for your ecommerce brand and how to track your visibility in GA4. May 9, 2025•5 min Last week, OpenAI made waves with a significant update to ChatGPT by introducingproduct search and shopping results directly within its interface. For ecommerce brands, this is more than just a feature update; it signals the early stages of a big shift in how consumers might discover and shop for products online. At Human, we’re closely tracking this development, running early experiments, and preparing our clients for what could become a new frontier in search behavior. ChatGPT’s shopping integration is designed to interpretuser intentand surface relevant product results right inside the chat window.