Listen to article9 minPremium Voice💡Pro Tips:Click any paragraph to start from there | Space to play/pause | ← → to skip paragraphsAmazon has about 1. 65 million active sellers worldwide as of the end of 2025, according to Marketplace Pulse. 7 million figure counts every account registered since 2000, and most sit dormant. Third-party sellers now drive roughly 61% to 62% of all units sold in the Amazon store. If you want to know who you’re actually competing against this week, use 500,000.