A well-organized custom FAQ Shopify section can help you remove friction before customers reach the checkout page of your Shopify store. It can be used to answer common questions about shipping, returns, products, payments, sizing, and order policies — reducing repetitive support requests by giving shoppers a way to find answers on their own. Shopify themes offer sections and blocks that you can customize through the theme editor to achieve a dedicated frequently asked questions section — a free FAQ accordion Shopify theme can be useful for laying out questions and answers, for example. But Shopify doesn’t provide a universal native FAQ system with searchable questions and rich embedded content. Here’s how to add custom FAQ Shopify sections to your store to supportselling on Shopifyusing those two methods.