Retention, Loyalty & Subscriptions
General

India's eCommerce app boom has a retention problem nobody's talking about

Counterview News India's eCommerce app market is growing at a pace unmatched by any other major economy, but new data from AppsFlyer'sState of eCommerce for Marketers in India – 2026 Editionreveals a market. . .
counterview.net
September 30, 2026
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India's eCommerce app boom has a retention problem nobody's talking about
WHAT HAPPENED
s eCommerce app market is growing at a pace unmatched by any other major economy, but new data from AppsFlyer Looking at the full two-year period, from Q3 2024 to Q2 2026, India Platform Split: Android Closing Gap, iOS Lead Narrowing India s iOS SOPU falling 9% while global iOS SOPU rose 3%. s user base converts to paying status, and a directional one worth watching rather than a fixed gap,
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