Thisretail price cutarrives as major electronics retailers clear remaining inventory of Apple’s preceding generation, which originally debuted in September 2025. Thatrelease schedule positionedthe newer iPhone 18 Pro at a starting price of 1,479 euros for the 256GB tier, creating a direct cost contrast with discounted older stock. Apple stopped selling the iPhone 17 Pro following its keynote on September 9, leaving third-party merchants to manage existing supplies. Meanwhile, Apple has slated the release of its first foldable smartphone, the iPhone Duo, for October 23. This structural approach minimizes mechanical stress points during accidental drops and distributes impact forces through the frame.