What is the A-to-z Guarantee, and how can it protect me when buying perfume on Amazon? Is it always safer to buy perfume directly from Amazon instead of a third-party seller? What is a batch code, and how can it help me verify the authenticity of a perfume? A Fragrance Expert’s Take The short answer is: it can be safe to buy perfume from Amazon, but it requires careful consideration and a savvy approach to avoid counterfeit products and unreliable sellers. Navigating the Amazon Fragrance Maze: Separating Authentic from Fake Amazon’s marketplace is a double-edged sword.