It claimed that customers using this tool tend to spend more than those who don s pricing practices and use of technology, adding that The denial came from Dan Bartlett, Walmart's Executive Vice President of Corporate Affairs, who took to X and the company's website to address the allegations. The report by Groundwork Collaborative had suggested that Walmart had patented technology for personalized pricing, using extensive consumer data. Patent details Patent applications detail potential data collection The report highlighted multiple patent applications that detail the data Walmart can collect about its users.