JJ Foodservice has gained 300 new customers thanks to its new TikTok Shop channel. It comes after the wholesaler launched a pilot in July, which it described as being “the first shop of its kind in UK foodservicewholesale”. JJ Foodservice said it had since established a new source of revenue and customeracquisition, with the latter spanning UK households and hospitality businesses. The business said its top five best-selling products were Frozen Superior Beef Burgers, Fresh Tomahawk Steak, Frozen Premium Fresh Water King Prawns, Fresh Chicken Breast Fillets, and Tabaki Extra Virgin Olive Oil. Customers have responded positively to the range, according to the wholesaler, with products sold achieving a 93% five-star rating and a 100% two-day delivery success rate.