Marketplace & Seller Ecosystem
TikTok Shop

kaiia and medicube come together for TikTok Shop LIVE Community Catwalk shoppable event in London — Retail Technology Innovation Hub

Womenswear brand, kaiia, and Korean skincare specialist, medicube, brought their TikTok audiences together in London yesterday for a TikTok Shop LIVE Community Catwalk. Viewers at home were able to watch the show and shop featured looks in real-time. The show saw kaiia open its AW26 casting to the p
retailtechinnovationhub.com
September 10, 2026
5
Scott Thompson
WHAT HAPPENED
Manchester born womenswear brand, kaiia, and Korean skincare specialist, medicube, brought their TikTok audiences together in London yesterday for a TikTok Shop LIVE Community Catwalk. Viewers at home were able to watch the show and shop featured looks in real-time. The show saw kaiia open its AW26 casting to the public for the first time, marking the finale of TikTok Fashion Super Brand Week. Held at YOU Studios, the catwalk pulled in 300 guests, including global influencers, TikTok creators, fashion and beauty media, stylists, industry experts and celebrities. The event brought fashion and beauty together through immersive brand activations, a live performance from Manchester-based viral TikTok dance group Trend Kids and kaiia’s AW26 collection, showcased alongside medicube’s viral skincare.
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