SPAR ZetaDisplay has extended its partnership with SPAR to deliver the retailer’s first retail media network. This follows ZetaDisplay’s recent acquisition of retailmediatools, a retail media infrastructure-as-a-service platform. The roll-out for SPAR has begun with a pilot programme and will continue through to the end of the year. ZetaDisplay’s Austria team, which has collaborated with SPAR for more than a decade, will lead the project. Over the years, the partnership has delivered a series of in-store digital solutions, including the evolution of dining experiences through dynamic digital menu boards, deli counter screens, kiosk ordering systems, mosaic walls as well as employee information screens.