“That’s where we need to find different moments throughout the year to really make each quarter be its own and have its pop. However, it has to take a different approach from a product standpoint for that than for its summer sales. That “sold incredibly well — sold out on TikTok within the first three weeks,” Grover said. approaches DTC ecommerce sales“We’re doing a lot of A/B testing on our site,” Grover told Digital Commerce 360. It also has been working to identify “the perfect amount of pouches” it wants consumers to buy, she added.