Luzern eCommerce operates a multi-marketplace model that combines marketplace management, marketplace strategy, retail media, and e-commerce operations to help brands optimise performance across leading online retail platforms. “Authentic has created a differentiated platform that gives operators access to the right expertise at the right time to accelerate brand growth,” says Keith Elliott, Chief Commercial Officer at Luzern eCommerce. Building on our successful work with Reebok, we’re bringing our marketplace, retail media and digital commerce expertise to help more of Authentic’s brands strengthen their presence across Europe’s leading marketplaces and unlock their full growth potential. ” 2026 RTIH Innovation Awards E-commerce will be a key focus area at the2026 RTIH Innovation Awards. The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.