| October 27, 2026 Buy-sell partnership helps sustainable drinkware brand improve availability, Buy Box performance and marketplace growth MELBOURNE, Australia,Oct. 27, 2026/PRNewswire/ — Melbourne-based sustainable drinkware brand made by Fressko has grown sales on Amazon Australia by more than 71% in the past quarter through its partnership with global ecommerce and marketplace acceleratorPattern. Founded in Melbourne in 2014 by childhood friends Sean Atme and Lucas Ciancarelli, made by Fressko has grown from a reusable coffee cup start-up into a global drinkware brand, with a range spanning coffee cups, water bottles, tumblers and accessories. As the business expanded, ecommerce increased its customer base, helping the brand to enter new markets and drive sales both in Australia and internationally. While Amazon Australia became an increasingly important sales channel for made by Fressko, managing the growing complexity of the marketplace was becoming a challenge for its existing ecommerce team.