If ecommerce schema isn’t a part of your SEO strategy, you could be missing out on sales. Standard SEO practices like keyword research and link building can improve your search ranking results, helping potential customers discover your online store. But just because someone canfindyourwebsite doesn’t mean they’llvisitit—much lessbuyyour products or services. Ecommerce schema markup is a different SEO-related strategy that allows you to provide valuable details to interested shoppers before they even visit your page. Andas many brands have seen, these details can make it far more likely for customers to click through.