Healthletic is a D2C brand selling dietary supplements and wellness formulas as one-time purchases and recurring subscriptions. Monthly, the business draws 320,000+ visitors, processes 20,000+ orders, and generates $2M+ in GMV. It is live across six markets, with the US carrying roughly 70% of volume alongside the UK, Australia, Canada, South Korea, and France. Healthletic was running on Shopify Plus, where platform and checkout fees scaled with every order and renewal. Platform costs behave differently too: Medusa is open source, so Healthletic now pays to run the platform, and selling more no longer raises the platform bill.