Meta launched its personal AI agent, Muse, which surged to the top of iOS app store download charts in the U. within two weeks, securing partnerships with Shopify for agentic checkout while facing scrutiny over cybersecurity and data privacy. Meta Platforms introduced its new personal AI assistant, Muse, on September 8, driving significant downloads and sparking fresh debates over consumer trust, data security, and the future of automated commerce. The app quickly outpaced major tech rivals on Apple’s iOS app store, overtaking OpenAI’s ChatGPT to become the leading free smartphone program in the U. Meta CEO Mark Zuckerberg positioned the release as a major push into the agentic AI market, aiming to provide users with a supercharged digital assistant capable of handling complex, multi-step workflows across the web.