At the heart of the overhaul is a new client facing platform, Ad Manager, designed to make planning, booking, measuring and optimising media simpler, more connected and more useful for brands. The self-service platform gives advertisers greater control and transparency over how they work with Tesco Media, while helping them turn customer insight into action with less complexity. Ad Manager currently delivers Sponsored Products and will expand shortly into Display and Video as Tesco Media builds towards a more unified experience across its media ecosystem. Over time, AI powered workflows and recommendations will help advertisers reduce manual tasks, uncover new opportunities and make faster optimisation decisions, while greater interoperability will allow agencies and brands to connect the platform with the tools they already use. Tesco says the aim is to make control feel “enabling” rather than “burdensome”, giving brands simpler ways to create media that is timely, relevant and genuinely helpful to customers.