Theawardwas announced on September 28 at the Amazon Ads Partner Awards reception held during Amazon unBoxed2026in San Francisco. The recognition follows NuvoRetail ’s selection as an APAC regional finalist in the Full – Funnel Advertising category, recognising its work in developing integratedadvertisingstrategies that connect discovery, consideration, conversion and retention across the customer journey. A key example of this approach is NuvoRetail ’s work with Barry Callebaut, the world’s leading manufacturer of chocolate and cocoa products. NuvoRetail designed a four-wave, insight-driven strategy using Amazon DSP and Amazon Marketing Cloud to help Barry Callebaut establish its consumer brands, Callebaut and Van Houten Professional, on Amazon India. Krishnakumar R Pillai, Managing Director, India & SWA, Barry Callebaut Group said , “E-commerce is a strategic growth pillar for Barry Callebaut India.