A shopper sees your product on Instagram, clicks through from an SMS reminder later that day, adds it to a cart on mobile, and finishes the order on a laptop. The email platform sends a first-purchase offer after checkout, the SMS campaign promotes an item that has just sold out, and the social ad still shows an old price. You’ve created a multichannel presence, but the customer experiences a disconnected brand. Shoppers already move between social, email, SMS, websites, marketplaces, and physical stores. The commercial question is whether your team needs simple channel coverage, selective integration, or a fully connected customer journey.