Lebanon has thousands of live Shopify stores, a number that continues to grow by the month. But the ones we care about are the homegrown operations: the stores started by people who looked at Lebanon’s logistics nightmare and its currency chaos, and somehow made it work. Feel22 What they do: Beauty e-commerce: makeup, skincare, haircare, perfume Feel22 is basically the reason half of Beirut stopped panic-buying from Sephora every time someone flew to Dubai. They were one of the first beauty e-commerce platforms in the country, and now they’re the biggest serving over 100,000 customers, 400+ brands, and 20,000 products. Petriotics What they do: Pet supplies: food, treats, toys, accessories If you’ve ever tried to find decent cat food in Beirut in a pinch, you understand why Petriotics exists.