Marketplace & Seller Ecosystem
Temu

Over 90% of purchases abroad made on Temu, Shein or AliExpress

Nine out of ten euros of online spending that left the European Union in 2025 went to Temu, Shein and AliExpress. In that year, 49. 7 billion euros were spent on those platforms. In total, Europeans spent 55. 1. . .
ecommercenews.eu
October 2, 2026
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Pleuni
Over 90% of purchases abroad made on Temu, Shein or AliExpress
WHAT HAPPENED
Nine out of ten euros of online spending that left the European Union in 2025 went to Temu, Shein and AliExpress. Last month, another report from ECDB indicated that Temu has brokeninto the top 10 online retailersin almost every European country. 9 percent of online spending stayed in EU The current report looks intocross-border ecommerce. A smaller portion came from the United States (18 percent), and from the United Kingdom (10 percent). Strong growth of cross-border ecommerce in Europe According to ECDB, the cross-border ecommerce market has grown significantly.
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