Paystack, the digital payments fintech, has launched a solution in South Africa that allows merchants using Shopify to accept card payments directly at checkout, without redirecting customers to an external page. The feature is designed to simplify the purchasing process by eliminating a step between product selection and payment completion. The launch comes ahead of Black Friday, a period during which merchants anticipate a surge in demand and seek to minimise barriers to completing sales. Payment should be a natural part of that experience,” said Thomas McKinnon, Paystack’s head of operations in South Africa, adding that the solution allows merchants to accept card payments within the checkout environment that customers already know. According to the company, the new feature is already delivering positive results for some merchants.