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Popular ice cream brand sold at Walmart and Target files for bankruptcy

Popular ice cream maker Rebel Creamery isfiling for bankruptcyafter it racked up millions of dollars in debt. The Utah-based company — which sells itslow-carb productsat major stores such as Walmart, Kroger,. . .
independent.co.uk
August 16, 2026
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Popular ice cream brand sold at Walmart and Target files for bankruptcy
WHAT HAPPENED
Popular ice cream maker Rebel Creamery isfiling for bankruptcyafter it racked up millions of dollars in debt. The Utah-based company — which sells itslow-carb productsat major stores such as Walmart, Kroger, Safeway and Target — filed for Chapter 11 bankruptcy protection Friday and listed between $10 million and $50 million in assets and debts, according to court documents. Rebel filed for bankruptcy less than a month after losing a lawsuit againstrival ice cream brand Van Leeuwenover trademark rights. Van Leeuwen sued Rebel in 2021 and accused the keto-friendly brand of copying its packaging with pastel, minimalistic designs. 8 million to Van Leeuwen after the judge ruled that Rebel intentionally used packaging that was confusingly similar to the New York-based chain’s branding .
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