For BigCommerce merchants, preparing for BFCM goes beyond planning promotions and increasing inventory. Your ecommerce platform, order management, shipping, and fulfillment workflows all need to work together to keep orders moving and customers informed. We spoke with Neha Shah, VP of Customer Success Management at BigCommerce, about what merchants should consider as they prepare for peak season and plan for continued growth beyond the holidays. Build a strong foundation before the rush The best time to evaluate your ecommerce operation is before order volume spikes. Merchants can use the weeks leading up to BFCM to look at where their teams are spending the most time, identify potential bottlenecks, and make sure their technology is set up to support increased demand.