Dive Brief: RaceTrac launched its ownretail media network, the company announced on Tuesday. Trac Media group will initially run brand integrations at its 600-plus RaceTrac branded locations, with long-term plans involving expansion to RaceWay, Potbelly and Gulf sites, according to the announcement. Retail media has been slowlygaining steamacross the c-store industry over the last few years and provides retailers an additional revenue stream at a time when store traffic has slowed. Dive Insight: RaceTrac’s Trac Media Group allows CPGs and other companies “to plan, buy and measure campaigns in one place,” according to the announcement. It connects many of the touchpoints shoppers are already used to seeing, including digital channels and in-store options like fuel pumps and checkout.