Instacart Unveils Enhanced Capabilities for Retailers to Customize E-Commerce Please wait, checking video. Penney launches a “Retail Rejuvenation” campaign taking direct aim at off-price retailers like TJX, Ross, and Burlington. Walmart+ adds free photo prints, fee-free Money Center transactions, and tire repair/road hazard perks to its membership. Penney is targeting off-price rivals with a new “retail rejuvenation” campaign framing discount shopping as regret rather than treasure hunting. 28-30 offer give shoppers $15 off $50 for dropping off regretted buys, as Penney fights its sliding sales against TJX, Ross and Burlington.