Retail Media & Advertising
General

Retail media merger expands smart cart capabilities

A2Z Cust2Mate Solutions Corp. has acquired veteran Israeli retail media company Hedia for $15 million. A2Z Cust2Mate Solutions Corp. (Nasdaq: AZ) has acquired Israeli retail media company Hedia for $15. . .
en.globes.co.il
October 8, 2026
5
@GlobesEnglish
Retail media merger expands smart cart capabilities
WHAT HAPPENED
said A2Z Cust2Mate Solutions Corp. CEO Gadi Graus. s technology, platform, and growing smart cart footprint, we can expand what Hedia offers today. 4 million was paid in cash and the rest in A2Z shares, which will be locked up for 36 months. Hedia founder Ofer Gal will continue to serve as executive chairperson, and Meron Gal will continue as CEO. One of the main challenges on the sales floor is to know who has entered the store, and what interests them.
Continue reading from the original publisher for the complete report and source context.
READ ORIGINAL STORY