Salesforce for B2B eCommerce: 2026 Guide for Manufacturers Key takeaways Salesforce B2B Commerce is designed for manufacturers, distributors, and wholesalers that need account-based buying rather than standard consumer-style ecommerce. The platform is strongest when the business already operates heavily inside the Salesforce ecosystem, particularly CRM, Experience Cloud, service, and account data. Core B2B capabilities include buyer accounts and groups, entitlement policies, account-specific catalogs, price books, carts, checkout, orders, and CRM-connected buyer experiences. Modern Salesforce B2B storefronts use Lightning Web Runtime, which gives implementation teams a more current foundation for building authenticated buyer experiences. Salesforce B2B Commerce is particularly suitable for organizations with negotiated pricing, contract catalogs, repeat ordering, account hierarchies, and self-service procurement workflows.