s recent financial performance,Coatsworth said that s potential future growth could be driven by the company The Chinese-founded online retailer launched its Hong Kong share offering on Monday and expects trading to begin on 1 September. Shein said it would use the proceeds to strengthen its technology, brand and international operations. That includes hiring more local sales and marketing staff in major markets such as Europe, although the prospectus does not allocate a specific amount to its European expansion.