Shein lost its copyright lawsuit against Temu in London, marking the end of the first round of the Chinese companies’ legal battle in the United Kingdom . The case revolves around what Shein described as copyright infringement on an “industrial scale” in 2023. What happened after was a series of twists and turns that were detailed in the court document, which included one allegation—that Temu reproduced Shein ’s copyright photographs on Temu ’s website—getting dropped since the web servers were located outside the U. The case started with 2,600 product listings, and was ultimately narrowed down over the course of the trial to a handful product listings that the court referred to as the “Strawberry Nightdress” which were sold on an online store on Temu called “Sexy Secret. “It follows from my conclusions above that until June 2024 Shein had a non-exclusive licence to use the photographs of the Strawberry Nightdress, but did not have any copyright title or rights of action in relation to those photographs,” the decision, penned by Judge Kelyn Bacon read.