Marketplace & Seller Ecosystem
SHEIN

Shein's UK revenue jumps 26% to £2. 58bn, edging past ASOS - TheIndustry. fashion

Shein's UK business grew revenue by 26% to £2. 58 billion ($3. 41 billion) in the year to 31 December 2025, which puts it just ahead of British online fashion retailer ASOS in terms of reported sales.
theindustry.fashion
October 12, 2026
5
Camilla Rydzek
Shein's UK revenue jumps 26% to £2. 58bn, edging past ASOS - TheIndustry. fashion
WHAT HAPPENED
Filings for Shein Distribution UK Limited on Companies House also showed a pre-tax profit that was up 18% to £45. The increase in revenue figures will likely increase pressure on the government to scrapcustoms-duty reliefon imported parcels worth £135or less sooner than planned. UK retailers have been exerting sustained pressure on the government to speed up the process over the last year, with ministers reportedly already assessing whether elements of the reform could be introduced before the March 2029 deadline set out by the Treasury last year, The Times reported. ASOS, Marks & Spencer, Primark and NEXT were among the signatories of aletter to the Prime Minister and Chancellor thatproposed an interim £2. The US and EU have already removed equivalent exemptions and Shein has felt the effects in both markets already.
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