Monday 31 August 2026 5:30 am|Updated:Friday 28 August 2026 4:58 pm Shein has turned to Hong Kong as its third-choice IPO destination Shein will list in Hong Kong this week in a cut-price initial public offering following two previous failed attempts in London and New York. The online retailer has surged in popularity in recent years, putting pressure on household high street names like Zara and H&M with its combination of rock-bottom prices and super-fast delivery. While this public market debut should be a moment of triumph for the fast-fashion seller, the price and location of this offering marks a significant downfall for the firm. Shein had first sought a listing in the US in 2023, but ditched the plans following pushback from the Securities and Exchange Commission. Lawmakers had raised concerns over alleged labour malpractices and lawsuits from the retailer’s US competitors.