WHAT HAPPENED
For eligible US stores, Shopify-powered direct checkout is active by default in the Gemini and Google AI Mode experience , allowing a customer to complete a purchase without first moving to the merchant's website. Shopify is positioning product catalog access and checkout as capabilities that can travel across AI surfaces. The immediate opportunity for merchants is to make their existing catalog more reachable where shoppers are asking conversational product questions. Availability is rolling out to eligible stores, rather than being described as a universal, immediate feature for every merchant and region. A shopper can encounter relevant products in a Gemini conversation or Google AI Mode, then move through a Shopify-powered checkout where eligible.
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