When I first started thinking about opening an e-commerce store, my first question was simple: Shopify or WooCommerce? It was easy to start, hosting was included, and I didn’t need to think much about the technical side. For a new entrepreneur, that is very attractive because there are already so many other things to worry about. The basic Shopify plan is around US$29/month when billed annually, so roughly $348 per year before adding any extra apps. Advanced shipping, marketing tools, subscriptions, product options, automation, or other custom features often require additional apps.