For years, ecommerce SEO focused primarily on ranking product pages in traditional search results. While that remains important, businesses now need to consider how AI-powered search experiences, conversational search engines, and large language models interpret and recommend products. For Squarespace ecommerce stores, this shift creates both opportunities and challenges. The platform offers a streamlined approach to website management, but many store owners continue to rely on traditional SEO tactics without considering how AI systems process information. The reality is that AI-driven search visibility relies heavily on clarity, structure, authority, and context.