The underwear brand, known for making the world’s comfiest knickers launches For All of You – a joyful celebration of modern womanhood supported by a cross-channel TV ad. Built on the belief that comfort isn’t a luxury but the bare minimum, For All of You celebrates the women juggling careers, children, friendships, relationships, family WhatsApp’s, gym classes they’ll probably cancel, school sports days, impossible diaries and approximately 47 tabs open in their brains at any one time. The campaign is a gentle rebellion against the pressure to be one thing – the endlessly organised woman, the clean girl, the boss, the perfect mum, the wellness queen. Instead, Stripe & Stare celebrates women who are confident and insecure, ambitious and exhausted, glamorous and wearing yesterday’s leggings, often within the same afternoon. We know what it’s like to spin a hundred plates and still feel like you’ve forgotten something important.