s also a bit of a gimme, and the analysis deserves another footnote. Last year s traffic rose 3.6% in Q2 2026, and traffic from AI platforms like Alphabet s ChatGPT is growing at 3.5 times the industry rate (from a tiny base, to be fair). Target s not a smooth success, though. Home and apparel, in thewords of the chief merchandising officer, are Lapping 19% EPS growth next year will be a challenge.