the company said. The warning is significant because low prices have been central to Shein sales and warning that recently introduced European trade rules could have a similar impact in its largest market. last year to offset additional tariff costs following changes to the de minimis exemption, which previously allowed low-value packages to enter the country without duties. "Since May 2025, we have begun passing on the majority of the additional tariff costs by increasing our prices in the U. Companywide profitability fell 39% between 2024 and 2025, while the company posted a $99 million loss in the first quarter of 2026, compared with a $395 million profit during the same period a year earlier.