WHAT HAPPENED
You probably still call it “that app with the unbelievably cheap gadgets,” but the numbers now say something bigger: Temu is officially the world’s second most-visited shopping website, a spot it has held for three straight months. Amazon still towers above everyone, but the gap that once separated the top two is closing fast, and the price war Temu started is about to land even harder on Philippine shoppers. Temu is now number two, and it is not a flukeThe June 2026 global e-commerce traffic rankings fromSimilarweb, shared widely onr/Business_in_China, put Amazon first, Temu second, and eBay, AliExpress, and Ozon filling out the top five. 1 billion visits in June, nearly double eBay’s total, though still only about 40 percent of Amazon’s 2. 2 billion visits with a category rank of 2 in retail, andan analysis of We Are Social datacovering December 2025 to February 2026 already had Temu in second place with 1.
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