Although the growth of the Chinese marketplace is often associated with mobile shopping, low prices, and a digital experience designed to drive product discovery, data compiled by Statista shows that nearly seven out of 10 Temu visitors are 35 or older. 77% of its audience consisted of young people between the ages of 18 and 24, while consumers aged 35 and older collectively accounted for around 67% of traffic. Temu catches up with Amazon in international shopping: 24% of consumers now choose the Chinese marketplace The user profile shows that Temu’s expansion does not depend exclusively on younger consumers. The platform operated by Pinduoduo has managed to attract virtually every adult generation while increasing its gross merchandise volume, maintaining hundreds of millions of downloads, and gaining ground in international shopping. Shein sues Temu over massive copyright infringement: what is happening between the Chinese giants?