Published November 2, 2026 DUBLIN, November 2, 2026– Global e-commerce platform Temu joined oriGIn, the global alliance of Geographical Indications Network, as an associate member. Joining oriGIn is part of Temu’s ongoing commitment to safeguarding intellectual property (IP). By aligning with oriGIn’s global network of GI producers and institutions, Temu bridges the gap between digital e-commerce platforms and rightsholders, strengthening the protection of GIs in the digital marketplace. Together with GI groups in the wine, spirit drinks, agricultural, craft, and industrial sectors from around the world, the oriGIn communities of public and private stakeholders committed to promoting the GI cause continue to grow. We look forward to working with Temu through our program on technology for GI protection, enforcement, traceability, communication, and sustainability,”said Massimo Vittori, oriGIn Managing Director.